The Rolex President Day-Date has achieved mythical status as the watch of leaders and powerful men. As a vintage ad for the watch said, it is “worn by men who guide the destinies of the world.”
This reputation may have boxed the President into a watch for older, accomplished people, but we’re seeing more of it on the wrists of hip, happening, and younger people today.
Here’s the Rolex President Day-Date, as seen on the toast of the entertainment and fashion scene:br
Bruno Mars
Bruno Mars just swept this year’s Grammys, winning all of the six awards that he was nominated for. The singer, songwriter, and producer is definitely on a career high and what other watch could be more fitting than the most esteemed Rolex? His choice of Rolex Day-Date fits his bohemian, vintage, maximalist look – an 18k yellow gold model, with a black dial and diamond embellishments. Photo from Bruno Mars on Instagram and Rolling Stone
These days, when Victoria Beckham is seen on stage, it’s to cap off a show for her eponymous fashion line. The former Spice Girls singer has successfully transitioned into an entrepreneur and luxury fashion designer, whose brand continues to expand. She wears a 36mm 18k yellow gold Rolex Day-Date. Photo from Victoria Beckham on Instagram
https://www.instagram.com/p/B8oOlIxpkD4/
Drake
Canadian singer and rapper Drake has a large Rolex collection; but judging by the number of pieces he has, his favorite is definitely the Rolex Day-Date. He has been spotted with a variety of models, including yellow gold, white gold, and Everose gold. He prefers the larger 40mm to the traditional 36mm Rolex Day-Date, and a couple of them have made it to his magazine covers. Photo from knolldoll on Instagram
https://www.instagram.com/p/CnClZSFuVtx/?hl=en
Aziz Ansari
Comedian Aziz Ansari is a very thorough and selective watch collector, much like he is when creating his shows and stand-up material. He rewards himself for every milestone with a carefully chosen Rolex, and his favorite to date is a vintage, yellow gold, black dial Day-Date. He has gone on to purchase similar models for his parents and younger brother. Photo from GQ Magazine on Twitter
Love him or hate him, Justin Bieber is without a doubt one of the most successful musical artists of his generation. It’s very rare to see a man his age with a Rolex Day-Date, but nothing is stopping him from choosing the best watch out there. He wears his yellow gold Day-Date with a diamond dial. Video from Maximo TV on YouTube
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