The Rolex President Day-Date has achieved mythical status as the watch of leaders and powerful men. As a vintage ad for the watch said, it is “worn by men who guide the destinies of the world.”
This reputation may have boxed the President into a watch for older, accomplished people, but we’re seeing more of it on the wrists of hip, happening, and younger people today.
Here’s the Rolex President Day-Date, as seen on the toast of the entertainment and fashion scene:br
Bruno Mars
Bruno Mars just swept this year’s Grammys, winning all of the six awards that he was nominated for. The singer, songwriter, and producer is definitely on a career high and what other watch could be more fitting than the most esteemed Rolex? His choice of Rolex Day-Date fits his bohemian, vintage, maximalist look – an 18k yellow gold model, with a black dial and diamond embellishments. Photo from Bruno Mars on Instagram and Rolling Stone
These days, when Victoria Beckham is seen on stage, it’s to cap off a show for her eponymous fashion line. The former Spice Girls singer has successfully transitioned into an entrepreneur and luxury fashion designer, whose brand continues to expand. She wears a 36mm 18k yellow gold Rolex Day-Date. Photo from Victoria Beckham on Instagram
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Drake
Canadian singer and rapper Drake has a large Rolex collection; but judging by the number of pieces he has, his favorite is definitely the Rolex Day-Date. He has been spotted with a variety of models, including yellow gold, white gold, and Everose gold. He prefers the larger 40mm to the traditional 36mm Rolex Day-Date, and a couple of them have made it to his magazine covers. Photo from knolldoll on Instagram
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Aziz Ansari
Comedian Aziz Ansari is a very thorough and selective watch collector, much like he is when creating his shows and stand-up material. He rewards himself for every milestone with a carefully chosen Rolex, and his favorite to date is a vintage, yellow gold, black dial Day-Date. He has gone on to purchase similar models for his parents and younger brother. Photo from GQ Magazine on Twitter
Love him or hate him, Justin Bieber is without a doubt one of the most successful musical artists of his generation. It’s very rare to see a man his age with a Rolex Day-Date, but nothing is stopping him from choosing the best watch out there. He wears his yellow gold Day-Date with a diamond dial. Video from Maximo TV on YouTube
Last weekend, Scottie Scheffler tapped in the final putt to seal his historic Open Championship victory at Royal Portrush. The world saw a champion at the zenith of his powers; but as he emotionally raised the Claret Jug, eagle-eyed fans noticed another piece of hardware getting its moment in the spotlight: the Rolex on his…
Wimbledon isn’t just about thrilling volleys and powerful serves; it’s also a premier stage for celebrity style, and this year, the watches on display were as captivating as the matches themselves. From bespoke diamond-set marvels to ultra-rare editions, the wrists of the rich and famous were a spectacle of haute horology. Let’s dive into some of the most buzz-worthy timepieces…
The first Monday in May has come and gone, which means fashion’s biggest night, the Met Gala, captivated the world once again. Held yesterday, May 5th, 2025, at the Metropolitan Museum of Art in New York City, this year’s event promised another unforgettable display of creativity, glamour, and adherence (or interpretation) of its highly anticipated…
Since 1962, James Bond has been one of the most iconic figures in popular culture. Known for his suave demeanor, impressive gadgets, and daring stunts, the British secret agent has captured the imagination of audiences around the world. One of the most distinctive aspects of Bond’s style is his choice of timepieces. In particular, Bond…
