| Over the years, Rolex fans and collectors have developed their own jargon – with terms often given by the watch community itself.
‘Rolexicon’, so to speak, has evolved into many terms that are specific to the brand. These run the gamut from nicknames of watches, patented names for materials, and even pop-culture references.
Among words like Cerachrom (proprietary ceramic alloy), Everose (patented rose gold alloy), and Rolesor (combination gold and steel models), is the Serti.
What is a Serti dial, and how is it used in Rolex jargon? Let’s find out:
Serti comes from “Sertir”
The word serti was taken from the French word “sertir”, meaning “to set”, specifically in the context of gem-setting. The term serti is used by Rolex to refer to watches whose dials are set with precious gems — specifically diamonds, sapphires, emeralds, and rubies.
Inside Rolex, the term is used across all watches with gems on the dials, including Day-Date, Datejust and Pearlmaster watches. In watch circles however, Serti is used to refer to Rolex sport watches: models of the Submariner, GMT-Master and Yacht-Master with gem-set dials.
Rolex and Gem-Setting
While watchmaking is Rolex’s expertise, they also take gem-setting seriously. The brand has its own in-house gemmologists and gem-setters.
The gemmologists excruciatingly source, examine and select the most striking gemstones, while the gem-setters place and fix each stone to reveal its beauty, and complement the watch.
Rolex GMT Master II Mens Rootbeer Serti Yellow Gold Steel Watch
When buying a gem-set Rolex, it is important to know whether the watch is set with a Rolex factory diamond or if it’s a Rolex watch customized with aftermarket diamonds. A watch with an original Rolex factory diamond has much more demand and fetches more value than an aftermarket one.
Let’s explore the different Serti dials of the Submariner, GMT-Master and Yacht-Master.
Rolex Submariner Serti
Vintage Rolex Submariner Serti dials are very popular in the pre-owned market. They are most often found in Rolesor or two-tone steel and gold models, but there are also vintage yellow gold Submariner watches.
Rolex Submariner Serti dials are paired with blue or black bezels, and champagne or slate dials.
Rolex Submariner Steel Gold Diamond Sapphire Serti Watches with Slate and Champagne Dials
Below are references of Rolex Submariner Serti dials:
Two-tone 16803 (diamond and sapphire) 16613 (diamond and sapphire) 16713 (diamond and ruby)
Yellow Gold 16618 (diamond and sapphire)
For all three watch families, diamonds are used for eight hour markers, while sapphires or rubies are used for the 6, 9, and 12 o’clock hour markers. The 3 o’clock marker is left for the date window.
GMT-Master Serti
Rolex GMT-Master Serti watches follow the same arrangement for the gems as the Submariner, the only difference is that the GMT-Master is fitted with rubies only instead of sapphires.
Moreover, GMT-Master Serti dials are paired with either black bezels or bronze ‘Rootbeer’ bezels and slate or champagne dials.
left and right: Rolex GMT-Master II Yellow Gold Steel Diamond Ruby Serti Dial Watch center: Rolex GMT Master Vintage Yellow Gold Serti Diamond Ruby Watch
Below are references of Rolex GMT-Master Serti dials:
GMT Master 16758 (yellow gold) 16753 (two-tone)
GMT Master II 16718 (yellow gold) 16713 (two-tone)
For the Yacht-Master, the Serti dials are typically fitted with mother of pearl dials too, making them more opulent.
Like the Submariner and GMT-Master, the Yacht-Master also mixes diamonds and sapphires on their dial. What’s interesting is that the Yacht-Master has a Serti dial that features all rubies for the hour markers.
Since the Yacht-Master has many sizes, it’s important to note that you’ll only find the Serti on the men’s 40mm Yacht-Master and the ladies’ 29mm Yacht-Master.
Rolex watches are definitely luxurious on their own, but the Serti dial ups the ante. They’re definitely great options for those who want to add even more charm and luster to their Rolex.
“You never actually own a Patek Philippe. You merely look after it for the next generation.” That famous slogan is treated as the guiding principle of high horology for a reason. A Patek Philippe gift transcends the momentary exchange. It becomes the first chapter in a new family story—a physical piece of your history, ready…
In the secretive world of Patek Philippe, news often travels in whispers. But this year, the whispers became a roar: the beloved Nautilus Moonphase Ref. 5712/1A-001 has been silently discontinued. As of early 2025, the quintessential steel Nautilus complication, a collector favorite for nearly two decades, is no longer in production. The Patek 5712 discontinued…
When one thinks of Rolex, the mind often leaps to rugged professional models like the Submariner or the Daytona. But at the heart of the brand’s identity is a deep-seated tradition of elegance, precision, and timeless prestige. This is the world of the Rolex dress watch—a timepiece designed not for the ocean depths or the…
The Cartier Pasha is one of the most distinctive designs in all of watchmaking. With its bold round case, unique chained crown, and a “square-in-a-circle” dial, the Pasha broke all the rules, especially Cartier’s own. But where did this audacious design come from? And how has it remained a cult favorite for decades? Here’s everything…