It did, however, gain a solid fan base among a very select group due to its practicality. The Prince soon became recognized as ‘The Doctor’s Watch’ as its seconds sub-dial was a great tool in helping physicians time a patient’s pulse beats. Crafted exclusively in gold with a high-grade rectangular movement under its hood, it commanded a hefty price tag that only a select few could afford. Aside from being one of the brand’s signature novelties, the Prince allowed Rolex to be recognized as an aspirational watchmaker – their watches were what people bought when they had finally ‘made it’. Even Al Capone reportedly wore one. The Prince’s run ended in 1940, along with the florid styling of the Art Deco era. |