For over a century, Rolex has built icons for the extremes. We’ve seen them on the highest peaks, in the deepest oceans, and on the wrists of globetrotting pilots. But with their latest release, Rolex has turned its attention from conquering the elements to mastering one’s own world. Meet the Rolex Oyster Perpetual Land-Dweller, a watch that isn’t about where you can go, but who you are.
Unveiled as a completely new family in the Rolex collection, the Land-Dweller is a bold, contemporary timepiece that redefines everyday elegance. It’s a powerful symbol of personal achievement, designed for the individual who navigates their world with purpose and poise, and it’s one of the most exciting Rolex releases in years.
A Dial Like No Other: The Honeycomb Motif
The first thing that will capture your attention is the dial. In a stunning display of craftsmanship, the Land-Dweller features a unique honeycomb motif with stylized cells in subtle relief. It’s a design that is both organic and highly technical, created through a combination of traditional artistry and cutting-edge technology.
The details are immaculate, from the modern, open 6 and 9 numerals to the seconds hand, which features a counterweight shaped like a honeycomb cell. It’s a dial that invites a closer look and sets the Land-Dweller apart from anything else in the Rolex catalog.
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The Heartbeat of Innovation: Calibre 7135
Powering the collection is a new movement: the Calibre 7135. This is not just an update; it’s a technological leap. The high-frequency movement beats at 5 Hz (36,000 beats per hour), allowing for precision up to one-tenth of a second.
Protected by numerous patents, Calibre 7135 features the groundbreaking Dynapulse escapement and a state-of-the-art oscillator, making it highly resistant to the magnetic fields we encounter in daily life. And for the first time on a model like this, Rolex has equipped the Land-Dweller with a sapphire crystal case back, allowing owners to admire the exceptional finishing of the movement.
Redefining a Classic: The “Flat Jubilee” Bracelet
The Land-Dweller introduces the “Flat Jubilee,” a modern reinterpretation of the brand’s iconic five-piece link bracelet. This new bracelet design features flat links, with polished and slightly raised center links creating a subtle contrast against the satin-finished outer links. The result is a bracelet that is incredibly comfortable, visually striking, and feels both fresh and familiar.
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The Models: A Watch for Every Destiny
Rolex has launched the Land-Dweller in two sizes, 36 mm and 40 mm, with several stunning variations:
The Classic: A 40 mm White Rolesor (Oystersteel and white gold) version with a fluted bezel and a crisp, intense white dial.
The Platinum Standard: A breathtaking 40 mm model in 950 platinum, featuring a fluted bezel and Rolex’s signature ice-blue dial.
The Pinnacle of Luxury: An 18 ct Everose gold Land-Dweller 36, adorned with baguette-cut diamond hour markers and a bezel set with 44 flawless trapeze-cut diamonds.
The Crown introduced a completely new line of watches last week. We broke down all the elements that make it so exciting. https://t.co/NRrC7hzW2I
— GQ Magazine (@GQMagazine) April 11, 2025
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The Verdict: A Symbol of Personal Achievement
The Land-Dweller is not a tool watch for exploring the wild. It’s a finely crafted symbol of harmony and personal achievement, designed for those who shape their own world. By blending state-of-the-art technology with a bold, refined aesthetic, Rolex has created a future classic that is perfectly in tune with our times.
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The launch of the Land-Dweller is a thrilling reminder that the world of horology is always evolving. For enthusiasts passionate about staying on top of every development, from groundbreaking releases to market trends, we invite you to explore our blog The Watch Club. To shop the world’s finest selection of certified Best Quality
, pre-owned luxury watches, be sure to visit us at SwissWatchExpo.com.
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