BA111OD Chapter 3.3 IR1SE

BA111OD follows up its recent tourbillon successes with a more understated yet equally intriguing piece for the fall: the Chapter 3.3 1R1SÉ. Since its debut in 2019, the brand has carved a niche in Swiss watchmaking by pairing bold design with smart community-driven launches, often unveiled first on LinkedIn and at intimate events for its network of “Afluendors”, a blend of ambassadors, influencers, and vendors. With a clear identity, fair pricing, and the design expertise of Liliane Murenzi, BA111OD continues to build its story step by step.

The Chapter 3.3 1R1SÉ is a 42 mm unisex automatic with three hands and a smoked gray-brown gradient dial that opens just enough to reveal the balance and gear train, offering a taste of the mechanics without going fully skeletonized. The case has been refined compared to previous Chapter 3 models, with cut horns and a sleeker profile, while the crown at 4 o’clock retains the brand’s relief logo. A Saffiano leather strap with folding clasp hides a modern twist: two connected chips, one to share digital files like a business card, the other linking directly to the BA111OD store.

Details matter here. The baton markers and openworked hands, both in stainless steel with Super-LumiNova, sit over a sunbrushed dial that feels both contemporary and warm. Beneath it beats a semi-skeletonized movement with 26 jewels, rhodium finishing, and grade A quality, ensuring the level of detail collectors expect. It’s a piece that feels familiar yet refreshingly different, a confident next step for a young brand finding its rhythm.