BA111OD Watches

BA111OD is a young Swiss watch brand with deep roots. Founder Thomas Baillod launched it in 2019, drawing on his family’s 250-year horological heritage in Neuchâtel. From the start, the idea was to shake things up, offering Swiss-made quality with a fresh, transparent business model and a community of “Afluendors” (ambassadors, influencers, vendors) spreading the word. Each collection is released in “Chapters,” beginning with accessible skeletonized pieces and later bold moves like a Swiss tourbillon priced under CHF 5,000. With its distinctive crown at 4 o’clock and a fast-growing global following, BA111OD has quickly earned a reputation as one of Swiss watchmaking’s most innovative newcomers.