Briston is a French watch brand founded in 2012 by Brice Jaunet, who spent over 15 years working with major names like Richemont and LVMH. His goal was simple: create a watch that brings together the classic feel of British sporting style with reliable, high-quality watchmaking. The signature look, the square “Clubmaster” cases, often made from acetate, gives Briston watches a vintage twist that stands out without trying too hard. Inspired by old-school racing, rowing clubs, and preppy fashion, Briston brings something refreshing to the world of casual luxury watches. It’s a design language that feels familiar but still manages to be distinctive, appealing to those who like a bit of personality on their wrist.
What makes Briston appealing is its balance of design and practicality. Inside the good looks are solid quartz or automatic movements from trusted Swiss or Japanese makers, so they’re not just about style—they’re built to last. The cases are lightweight yet durable, and the interchangeable straps make it easy to switch up your look. Whether you’re after a sporty chronograph or something simpler, Briston has options that feel thoughtful, well made, and easy to wear. It’s a brand for people who want something different, without compromising on quality or character.
