Founded in 2012 by Brice Jaunet, a seasoned watch industry veteran with over 15 years of experience, Briston is a relatively young brand with serious pedigree. French by origin but British in spirit, Briston blends sporty elegance with a playful, vintage twist. Think tortoiseshell acetate cases, square dials, and NATO straps that wouldn’t look out of place at a Cambridge regatta. It’s a watch brand that feels both classic and contemporary, perfect for anyone who wants Swiss-quality quartz or automatic movements with a stylish flair that doesn’t scream for attention. In short, Briston offers confidence on the wrist, without emptying your wallet.
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