Carl F. Bucherer Watches

Founded in Lucerne, Switzerland, in 1888, Carl F. Bucherer regularly paid tribute in its timepieces to its rich watchmaking traditions, yet always with a visionary edge. The brand was permanently closed in 2025.

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History of Carl F. Bucherer

Carl F. Bucherer is a Swiss luxury watch brand with a rich history and a reputation for quality, innovation, and craftsmanship. Founded in 1888 by Carl Friedrich Bucherer, the company has been known for its pioneering spirit and unique approach to watchmaking.

The company’s manufacturing headquarters is located in Lengnau, Switzerland, and it has recently subdivided its watchmaking into four distinct pillars to offer customers a more accessible journey through its brand. These pillars allow the company to review its long history and look ahead, connecting its past achievements with future aspirations. The brand is committed to preserving traditions and the soul of watchmaking, with a focus on aspects such as watch assembly, movement decoration, and quality control.

Throughout its history, Carl F. Bucherer has been a pioneer, creating timepieces that combine extravagance and aesthetic appeal in extraordinary ways. The company has introduced innovative designs and technical advancements, such as the launch of the Patravi TravelTec, a chronograph with a COSC-certified chronometer movement, and three different time zones.

With its long-standing heritage and commitment to excellence, Carl F. Bucherer offers a wide range of collections for both men and women.

The First Worldtimer

Carl F. Bucherer produced its first world timer in gold with two crowns, allowing for adjustment of the internal city to cater to the tastes of jet setters. This timepiece had antimagnetic protection and shock resistance, making it perfectly suited to withstand the perils of frequent travel.

Who Owns Carl F. Bucherer?

Until August 2023, the company was wholly owned by the Bucherer family, making it one of the oldest luxury Swiss watchmakers continuously held by the founding family. However, in August 2023, it was announced that Bucherer AG, the parent company of Carl F. Bucherer, was sold to Rolex, a move that stunned the world of high-end watch retailing. 

Fun Fact

Carl F. Bucherer produced the first wristwatch with a peripheral rotor automatic movement, a significant innovation in the field of watchmaking. This distinctive feature allows the movement of the watch to be visible through the case back, showcasing the intricate mechanics of the timepiece in a unique and captivating way.

Carl F. Bucherer Collections

Heritage Collection:

This collection pays tribute to the company’s rich history and tradition. It features timeless designs and exceptional craftsmanship, reflecting the heritage of Carl F. Bucherer.

Manero Collection:

The Manero collection is known both for its classic and sporty timepieces. It offers a range of sophisticated watches with a focus on traditional design and technical precision.

Patravi Collection:

The Patravi collection is characterized by its contemporary and sporty aesthetic. It includes innovative and robust timepieces designed for those with an active lifestyle.