Cuervo y Sobrinos Watches

With roots dating back to 1882 in Havana, Cuba, Cuervo y Sobrinos today is Swiss made but Cuba-inspired. The brand’s early years were all about importing Swiss watches to Havana. However, it soon partnered with brands to create limited edition watches. When the Cuervo family fled Cuba, its story changed. Today, the brand offers Swiss-made watches inspired by the colorful island life and rich heritage. It even has reopened its boutique in the heart of Havana.

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History of Cuervo y Sobrinos

Cuervo y Sobrinos was established in 1882 in Havana, Cuba, by Don Ramón Cuervo as a small jewelry and watchmaking shop. As the business flourished, Cuervo brought his nephews (the “Sobrinos” in the brand name, meaning “nephews” in Spanish) into the business, thus creating the iconic brand name Cuervo y Sobrinos.

In the late 19th and early 20th centuries, Havana was a vibrant city attracting visitors worldwide. Cuervo y Sobrinos capitalized on this by offering timepieces that combined European watchmaking techniques with a distinctive Latin flair, gaining popularity among locals and international clients, including celebrities.

The Cuban Revolution in 1959 led to the nationalization of many businesses, including Cuervo y Sobrinos. The original store in Havana was closed, and the brand disappeared from the international scene.

In the late 1990s, Swiss entrepreneurs revived the brand, honoring its heritage and Cuban roots. They re-established the company in La Chaux-de-Fonds, Switzerland, blending traditional Swiss watchmaking expertise with the distinctive style of the original Cuervo y Sobrinos timepieces.

The Golden Era

The 1940s and 1950s are often regarded as Cuervo y Sobrinos’ golden era. During this period, the brand produced some of its most iconic models, celebrated for their craftsmanship, innovative design, and exotic appeal. The watches from this era featured elegant, Art Deco-inspired designs that captured the spirit of Havana’s high society. Notable patrons of Cuervo y Sobrinos included renowned personalities such as Winston Churchill, Albert Einstein, and Clark Gable.

Modern Era

Since its revival, Cuervo y Sobrinos has regained its status as a prestigious watchmaker. The modern collections pay tribute to the brand’s historical designs while incorporating contemporary advancements in watchmaking technology. The company continues to celebrate its Cuban heritage, with each watch reflecting Havana’s vibrant culture and spirit. Their watches often feature design elements reminiscent of the brand’s golden era, including intricate dials, bold numerals, and exquisite craftsmanship.

Who Owns Cuervo y Sobrinos?

Cuervo y Sobrinos is an independent Swiss watch brand owned by a team of investors led by CEO Massimo Rossi since their company acquisition in 2018. The brand has Cuban roots dating back to 1882 but has had multiple ownership changes over its 140-year history.

Fun Fact

Cuervo y Sobrinos remains one of the few luxury watch brands with a deep connection to Latin American heritage. Its timepieces are symbols of luxury and elegance, cultural pride, and historical significance. The brand’s unique blend of Swiss precision and Cuban flair continues to attract discerning collectors and enthusiasts from around the world.