Favre Leuba continues its revival streak with the Chief Date Royal Purple, a vivid nod to the brand’s 1970s design codes. It’s confident, eye-catching, and unapologetically bold, thanks to a dial drenched in a deep, electric purple that feels equal parts regal and modern. Purple has always carried weight, royalty, mystery, creativity, and here it becomes a statement of intent, reinforcing the Chief Date’s character while bringing a fresh edge to a classic silhouette.
The dial is where the magic happens. A sunburst finish catches the light with shifting tones, while Favre Leuba’s raised hourglass motif and sculpted monogram add texture and depth. Rhodium-plated hands, treated with Super-LumiNova, sweep cleanly across the dial, and a neatly framed date window sits at 3 o’clock without disturbing the balance. The case keeps to the familiar Chief proportions, 40 mm cushion-shaped stainless steel with alternating brushed and polished surfaces, just 10.81 mm thick, making it easy to wear without losing presence. Through the sapphire caseback, the FLD03 automatic movement, built with La Joux-Perret, shows off its finishing touches, Geneva stripes, blued screws, and a skeletonized rotor, with a solid 68-hour power reserve.
On the wrist, the watch shifts effortlessly between refined and sporty. The integrated stainless steel bracelet flows seamlessly from the case for a cohesive, architectural look, while an optional purple FKM rubber strap injects a more contemporary, dynamic feel. This duality is what makes the Chief Date Royal Purple compelling: it’s versatile without feeling compromised, and bold without losing the quiet confidence that defines a great everyday watch.
