Something intriguing is afoot in Maidenhead, where Studio Underd0g has been quietly conspiring with William Massena on a watch that’s equal parts craftsmanship and mischief. The result, the Studio Underd0g x Massena LAB 03SERIES “Champagne Caviar”, is a playful yet precise monopusher chronograph that toasts excess with a distinctly British wink.
The dial pairs the golden shimmer of champagne with the glossy depth of caviar, anchored by an oversized “big-eye” subdial that cleverly evokes a tin of roe. A champagne-bottle silhouette sits at the base of the chronograph hand, an irreverent detail that rewards a closer look. It’s indulgent but not gaudy, balanced by co-branding symmetry and a beautifully soft pebble-grain calfskin strap from The Strap Tailor.
Beneath the sparkle lies substance: the Swiss Sellita SW510 M hand-wound calibre, offering 63 hours of power reserve and a custom ruthenium-finished bridge exclusive to Studio Underd0g. As collaborations go, this one captures the best of both worlds: Massena’s collector’s instinct and Studio Underd0g’s unorthodox charm. The result? A chronograph that proves fine watchmaking doesn’t have to take itself too seriously to make a serious impression.
