Massena LAB Watches

Massena LAB is a New York-based independent watch studio founded by noted collector William Massena. It’s a space where classic design meets modern watchmaking, often through collaborations with brands like H. Moser Cie, Raúl Pagès, and UNIMATIC. Rather than simple co-branded projects, these are true creative partnerships that result in thoughtfully designed, limited-run pieces. Massena LAB draws heavily from watchmaking history, reinterpreting it with fresh eyes to create watches that appeal to serious collectors—rich in detail, well-proportioned, and rooted in story as much as in craft.