History of Piaget
Piaget is a luxury watch and jewelry brand that was founded in 1874 by Georges-Edouard Piaget in La Côte-aux-Fées, a small village in the Swiss Jura Mountains. Piaget began as a manufacturer of watch movements, supplying them to other prestigious brands such as Cartier and Tiffany Co.
In the early 20th century, Piaget expanded its operations to include the production of complete watches under its own name. The company quickly gained a reputation for its innovative designs and high-quality craftsmanship and became a favorite of wealthy clients and celebrities worldwide.
During the 1950s and 1960s, Piaget pioneered the use of ultra-thin movements in their watches. This allowed the company to create watches with sleek, elegant profiles that were much thinner than those of its competitors. Piaget’s watches became a symbol of luxury and sophistication, worn by style icons such as Jackie Kennedy and Andy Warhol.
Throughout the 1980s and 1990s, Piaget continued to expand its reach, opening boutiques in major cities worldwide and launching new collections of watches and jewelry. In 1997, Piaget became part of the Richemont Group, one of the world’s largest luxury goods conglomerates. Today, Piaget is known for its luxurious and innovative designs, with a focus on creating watches and jewelry that are both stylish and functional.